Each week Ross Rubin contributes Switched On, a column about consumer technology.
In the early days of the internet economy, the saying went that webpages were created on Macs, served on Unix and viewed on Windows. In the iOS app economy, it's often the case that apps run on devices by Apple, but connect to services by Google. With the exception of many games, at this point, apps increasingly strive to be internet services.
Google has been investing in more of these services for a longer time and in a way more directly tied to apps than Apple has. Google Maps has been the best example, but others include Google Drive (with its editing features), Google Voice and Google+. In contrast, Apple's biggest consumer online service success (other than the iTunes store) has been iCloud, which is less app-like and more of a silent shuttle for documents and files among iOS devices.
Filed under: Software, Apple, Google