The Engadget Interview: Lixin Cheng on ZTE's US future at CTIA 2013

The Engadget Interview Lixin Cheng on ZTE's US future at CTIA 2013

Last week at CTIA, we sat down with Lixin Cheng -- CEO of ZTE USA -- for a candid discussion about the company's future in the US. The conversation started with ZTE's current portfolio in the US, which consists of 18 SKUs -- primarily inexpensive Android smartphones (most with LTE) for the prepaid market. Mr. Cheng mentioned that the company's doing quite well in the US thanks to an 85.7 percent year-to-year growth in market share. ZTE is now in third place among prepaid handset manufacturers with a market share of 17 percent. He explained that carriers are seeing revenue growth from prepaid services which now account for 22.5 to 29 percent of revenue. This puts the company in a strong position for the future, despite last year's investigation by Congress. So we asked Mr. Cheng if and when ZTE would bring flagship phones like the Grand S or Grand Memo to the US in partnership with the four major carriers. His reply:

I have promised you at CES that we're going to bring the Grand S or Memo series into [the] US, and we are working on that, and I think that very soon we will announce some good news.

That's good news indeed. Hit the break for more, including our video interview and full transcript.

Filed under: Cellphones, Mobile



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