It's hardly a new tactic -- teasing music lovers with a stream of a new album prior to its on-sale date -- but Pandora's getting into that business in an official way today. Not content with letting iTunes drink the whole of said milkshake, Pandora Premieres will allow users to preview upcoming album releases in their entirety before they go on sale. The new station will reportedly feature both mainstream and emerging artists, with albums to hit the Pandora airwaves "up to one week prior to the scheduled US launch date." Listeners can enjoy these early album releases simply by adding the Pandora Premieres station, which will be updated weekly with new releases. Better still, users will be able to replay it as much as they'd like, or listen to bits of pieces of it as they choose. If you'd like to give it a look, head to your Pandora player and search for "Pandora Premieres."
Filed under: Home Entertainment, Internet
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Source: Pandora
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