This year's Mobile World Congress was a rather meaningful one for Jolla, what with the launch of its Sailfish OS SDK. But what's an operating system without a proper fixture, right? To wit, DigiToday is reporting that the team of ex-MeeGo engineers is getting ready to debut its first hardware early next month -- a handset emblematic of a "modern Scandinavian design," according to Jolla Chairman Antti Saarnio. Further, the Finnish news site says Jolla's taking a cue from the recent crowd-funded craze: it's prepping limited edition versions of the device for early adopters. Naturally, we'll have to wait for something more concrete, but with May just around the corner, it shouldn't be too long before we can finally see what Jolla has in store for us.

Filed under: Cellphones, Wireless, Software, Mobile

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Via: My Nokia Blog

Source: DigiToday

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According to Ad Age's unnamed sources, Facebook is preparing to launch an invasive-sounding ad program this summer through its news feed. Alongside the left and right spaces outside of the news feed, the company is reportedly planning four 15-second autoplay video ads that'll target women over 30, women under 30, men over 30, and men under 30 (so, uh, expect lots of super general advertisers we'd guess -- toilet paper and Coca-Cola, for example). While potentially invasive, the ads are also potentially extremely lucrative; Facebook is apparently seeking near $1 million per day, per advertiser. That's a cool $4 million (roughly) per day, with the potential risk of pushing away the billions of people enabling such an incredibly high ad rate.

Facebook's had a strange history with advertising, occasionally amending rules that angered the social network's users (such as targeting marketing based on browsing history). The California-based internet company also outright paused its mobile ad network program last December, citing internal prioritization of other products. As you might've guessed, Facebook reps declined to comment on this report, so it's probably best to reserve your outrage until there's some solid confirmation.

Filed under: Software, Facebook

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Source: Ad Age

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It was at CES that we were first introduced to Otterbox's Defender case with iON Intelligence, which promises to keep phones alive in two ways: by shielding them from physical abuse, and by serving up extra juice whenever they're thirsty. Otterbox has now told us the new case is nearly ready to bounce off hit the streets, and will be launching on April 18th for the iPhone 4 and 4S. The case combines the familiar hard shell, rubbery sleeve and screen protector for laughing off falls, with a 1,450mAh battery -- that's a sliver bigger than the 4 / 4S built-ins -- to effectively double capacity. LEDs on the case let you know how much extra juice is left, and the companion iON Intelligence app automatically redirects power when it's needed, and monitors usage to predict how long 'til your next charge. The iPhone 4 / 4S model will be available from Otterbox's online den for $129.95, and others are in the works for "other top iOS and Android devices." Check out the promo videos below for a full product walkthrough.

Filed under: Cellphones, Peripherals, Software, Mobile

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